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Natural cosmetics are not always natural cosmetics. NATRUE is the first internationally recognised quality seal for organic and natural cosmetics and thus creates clarity in the label ‘jungle’. Any products featuring the label of NATRUE guarantee the highest standards.
Each product is inspected by independent certification companies and the non-profit organisation NATRUE monitors the quality of the criteria. The first Weleda products, featuring the NATRUE label came on the market in the spring of 2009.
We aim to use only the purest wild-harvested, biodynamic or organically grown ingredients. NATRUE is a certification scheme created by the International Natural and Organic Cosmetics Association to regulate and protect natural skin care products.
NATRUE certification is divided into three stages. To reach the first stage, it must be demonstrated that all ingredients are of natural origin and that they are only processed in a gentle, sustainable way. The next two stages evaluate the proportion of ingredients from certified organic agriculture, with higher certification guaranteeing higher organic content. As you can imagine, the highest level is very difficult to achieve – deliberately so, as companies should constantly strive to improve their products.
The evaluation process for each type of product is different, since (for example) skin lotion can’t be evaluated on the same criteria as shampoo, either in the ingredients or in the manufacturing process. NATRUE controls are independent and the organisation works on a non-profit basis, with all criteria and information publicly available. Transparency is a fundamental principle for NATRUE – as it is for us.
NATRUE and Weleda have a lot in common: we want to promote natural skin care and have a high standard of quality, with a strong emphasis on natural and organic ingredients and their careful processing. We want you to know why you can trust us and our products. NATRUE also attaches great importance to environmentally-friendly manufacturing processes. All of Weleda’s products are free from petroleum-derived ingredients, synthetic chemicals, synthetic preservatives, synthetic fragrances, GMOs, and they are never tested on animals.
Products that are marked as vegan don’t contain any raw materials derived from animals.
All Weleda cosmetic products and foods are suitable for vegetarians abstaining from meat and fish. However, a contact of these products and their raw materials to material of animal origin during the manufacturing process cannot be ruled out entirely.
Products that are not marked as vegan contain raw materials derived from animals like bees wax, and its derivatives, lanolin, goat milk and/or lactose in natural cosmetic products or honey in elixirs.
Today organic foods can be identified at a glance. Packaged foods which meet the EU’s strict requirements for organic cultivation are identified by the EU organic farming logo. This ensures uniform standards for organic farming within the EU.
Our Weleda organic foods meet these strict specifications. All ingredients come from organic / bio-dynamic cultivation or from organic wild harvesting. That’s why our Birch Juice, as well as the Nursing Tea and Organic Baby Tea give you a special feeling of pleasure.
The products listed below either don’t contain raw materials derived from wheat, oat or other cereals which can contain gluten, or they are classified as harmless for patients with celiac disease according to EC Guideline 2005/26/EC.
This icon is only attached to certain categories because they are either foodstuffs (Elixirs, Juices, Tea) or cosmetics categories which can potentially be ingested during the course of their intended use (Oral Care, Lip Care, Baby Care) but are still suitable for people intolerant to gluten.
Because these products are produced in the same production chains as the products that do contain gluten, and because our suppliers of raw materials (like vegetable oils) may process these raw materials in the same production chains as raw materials containing gluten, we cannot guarantee that the products are totally free from gluten. But it is improbable that the gluten content will exceed 20 mg/kg, which is the prescribed limit for labeling a foodstuff with the term “gluten-free” (acc. EC regulation 41/2009).
Weleda has never tested any of its individual ingredients nor finished beauty products on animals. We don’t carry any bunny symbols on our packs because we are a global brand with international packaging, and we have the NATRUE seal on every single one of our cosmetics. NATRUE is against animal testing; their criteria stipulates: “Products must comply first and foremost with the basic requirements of Cosmetics Regulation (EC) No 1223/2009, particularly with regard to their composition, safety, efficacy and labelling requirements. Furthermore, animal testing is fundamentally against NATRUE’s underlying values and ethics. It is for this reason that the NATRUE criteria extends the animal testing ban on finished cosmetic products as regulated by Regulation (EC) No 1223/2009 to countries outside the EU.” Today thankfully it is against the law in Europe for any beauty cosmetics to be tested on animals so it goes without saying that, as a European beauty brand, our range is cruelty-free. But maybe it doesn’t go without saying, as we hear some of you asking, what about mainland China where current regulation requires even imported European cosmetics to be tested on animals before they can be sold in China?
Well, we do not sell our range in mainland China because of this, and there is no plan to do so until China changes its requirement regarding animal testing. Hopefully consumer pressure in China will bring about change before too long.
The term ‘cosmetics’ in China is considered to be skincare, makeup, perfume, hair care, sun care, nail care, deodorants and whitening products. Strangely enough toothpastes and bars of soap are exempt, and as such they are not required to be tested on animals. So Weleda toothpaste and soaps may be found in China. But rest assured they are still cruelty-free. Cosmetics bought in China via an overseas e-commerce website also avoid the animal testing requirement, so increasingly the Chinese are buying from online stores in Hong Kong and further afield in order to get hold of European green beauty brands.
By meeting the UEBT’s internationally recognised standard, a company assures customers that, when sourcing raw materials, biodiversity is conserved and sourced sustainably, and that all partners along the supply chain are treated equitably and paid fairly. This is something that we are very passionate about.
The UEBT is a non-profit organisation that provides a globally recognised standard for sustainable sourcing and the use of raw materials. Weleda has been a member since 2011 and the core values such as conservation, the sustainable use of biodiversity and the fair compensation of all partners in the supply chain, correspond strongly with our own long-held principles.
When you buy a Weleda product, you will not only enjoy beautiful products but also be part of a process that has created sustainable livelihoods for developing communities around the world. We grow our own plant ingredients where possible and work with farming co-operatives globally to create long-term sustainable partnerships. That means we help create the co-operatives, bring in local experts in organic farming methods, partner with a local distiller processor and set a fair price – usually for many years.
A percentage of the profits goes directly into education, kindergartens and funding local students at university, often in organic agriculture. This makes for a robust, fair partnership, which is sustainable over many years. Weleda currently has over fifty of these projects worldwide.
Shopping with Confidence
The certification will help consumers tell that they are buying products from a company that treats people and the planet with respect.
Our quality standards aren’t just high, they consistently set new benchmarks for the beauty care industry. One thing that goes into every product we make is integrity. When we say “all natural,” we mean “all natural.”
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