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In many cultures the pomegranate has been familiar for thousands of years.
Originating from the ancient Persian Empire, which included modern-day Greece,
Turkey, Iran and Iraq, it is still primarily cultivated in the Mediterranean, in
the Middle East and India. In these cultures the fruit has been seen as a symbol
of beauty, fertility, sensuality and strength since ancient times. The plant
itself can reach quite a respectable age – some specimens are over 200 years
old. In recent years the fruit of the pomegranate has been re-discovered for
cooking and new cosmetics.
Precious pomegranate seed oil has antioxidant and regenerative properties
because of its high content of polyphenols. These naturally-occurring
phytochemicals act as an excellent scavenger of free radicals, which are known
to be responsible for accelerating ageing in skin and cells. Pomegranate seed
oil revitalises skin cells so that the skin is tightened and smoothed in a
natural way. Its many positive properties have also recently been confirmed by
numerous scientific studies.
Pomegranate’s highly invigorating and revitalising effect on the skin is
enhanced because the growth processes of the plant don’t happen consecutively,
with recognisable breaks between phases. Instead they flow into each other,
overlapping and happening simultaneously – just like our human life phases.
From the age of 40 we benefit most from the positive properties of the
pomegranate. At this life stage, we look back on our experience and are able to
recognise who we are, and who we are not. But as we grow older our skin changes
– its vitality diminishes, the regeneration processes slow down and hardening
tendencies can no longer be automatically counter-balanced overnight.
It’s at this time that the pomegranate can provide a valuable service. It
mediates between the young and mature opposites, allowing them to flow into one
another, developing a framework for dynamic and regenerative effects on the
individual. So the pomegranate’s seed oil stabilises and relaxes the skin in
times of transition, bringing inner and outer beauty into harmony and
encouraging us to look towards the future with serenity.
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