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Growing older is natural – we don’t want to stop it and we don’t want to make anyone younger.
Instead, we want our customers to feel right and look good by encouraging
inner beauty to shine through at every stage of life. Radiance from the inside
out is very important to us.
It’s so well-known and so evident, but often we do not notice it – the natural world around us is in a constant state of rhythmic change and progression. And just as the seasons demonstrate the cycle of nature, so our bodies are continuously in a regular rhythm of change.
As every seven year cycle is complete, our body cells are renewed themselves and every seven years our consciousness has the opportunity to develop profoundly.
> Age 21-28
> Age 28-42
> Age 42 - 56
> Age 56+
Anthroposophy recognises these seven-year cycles dividing our lives, and
shows how different aspects of our humanity can be seen to emerge as we develop
through them. In the first three seven-year periods (aged 0 to 21), the body
develops from babyhood to adulthood. Once this physical phase is complete comes
three seven-year periods (age 21 to 42) when our spirit or soul is developing.
During this time we ask ourselves questions – who am I? How do I want to
live? What makes me different in my likes and abilities? Between the ages of 42
and 63 years, the mind and the so-called ‘higher self’ gradually develop. During
this life phase we are more and more in the service of other people and in a
position to share our knowledge to support and guide others.
These changes do not always happen spontaneously or in a condition of calm
and contentment. Sometimes it takes upheavals and crises to promote personal
development. The good news? If we embrace these changes consciously, knowing
that they are happening, we have a great chance to actively give our lives new
Young adults are in the most colourful phase of their lives. They are finally
independent enough to discover what the world has to offer, and many things
change for them. In this life stage we oscillate between the excitement of
discovery and the desire for security. Such constant change is often reflected
in the skin, which can be dry and delicate, but also unclean and prone to
The iris plant has a natural talent for balancing extremes. The stem
regulates moisture so well that the plant feels comfortable growing in a swamp,
but it can also bridge extremely dry periods effortlessly. As a leadplant for
our skincare range, the iris brings exactly these properties to skincare for
young adults. It supports skin’s ability to self-regulate, facilitating a return
to healthy balance.
As we reach the age of 30, we find that life has a deeper meaning. It’s not
just about experiencing as much as possible, but rather about the quality and
impact of our experiences. Work, family, leisure, friendships - we juggle many
demands at the same time in this phase of life. Emotionally we often move
between youthful exuberance and adult serenity. Our skin feels similar changes –
it is still young and elastic, but it has also developed the first expression
lines and doesn’t adapt to stress as quickly as it used to.
In this life stage, the beautiful wild rose offers much-needed harmony and
regeneration. The rose is tender and tough at the same time, combining opposites
and balancing fluctuations. In our Wild Rose Facial and Bodycare ranges, the
seed oil of Rosa Mosqueta supports the structure of the skin and helps to retain
its moisture. Subtly, wild rose also strengthens the skin so that first wrinkles
As we grow older, we become richer in experience. We are established in life,
we stand firmly with both feet on the ground, we are in the full flow of things
and we develop personal charisma – what we might call ‘character’. While earlier
in life we looked mainly to the future, we now become more aware of the
importance of our past. But this phase of life is not a point of standstill,
more a pivoting point where new directions can once again emerge.
The pomegranate is the plant that mirrors this state of balance perfectly.
Its stages of development do not proceed in succession, as they do in other
plants, but they are interleaved and overlapping. At each life stage, both the
past and the future are evident in the plant’s state of growth. This is why the
active ingredients of pomegranate are so well-suited to skin at this age. This
is when the skin begins to hold less moisture, becoming dry more quickly and
losing strength and elasticity. Our Pomegranate Facial and Body Care ranges are
able to accompany these changes wonderfully, supporting regeneration of the skin
and activating cell renewal.
After being fully engaged in everyday life for decades, finding fulfilment
organising a family and work commitments, many of us now seek a new
cerebral-spiritual dimension to life. Now that we finally have more time for
ourselves, we can shift focus from ‘I must’ to ‘I can’ or ‘I want’. The mature
woman begins to detach from her previous everyday life and seizes emerging
opportunities. She puts her trust in her experience and intuition to lead a new
kind of life as an individual of unique character.
The golden-bloomed evening primrose has also emancipated itself from the
usual rhythm of the plant world, by blossoming as it becomes night. She promotes
the mature woman’s new sense of self, supporting her skin’s health and allowing
individuality to emerge. Evening primrose works alongside mature skin – with a
tendency to dryness, tension and wrinkles – offering regenerative impulses that
stimulate, stabilise, reinforce the skin barrier and help develop a new kind of