Firming Face Serum - Pomegranate

Instant moisture for visibly smooth skin

A fast-acting serum for the skin, with highly nutritious pomegranate juice, a natural radical interceptor. The skin’s elasticity is improved while wrinkles and fine lines become noticeably less apparent.

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Pomegranate (punica granatum)

The pomegranate, punica granatum, although from the outside it looks brittle and dry, conceals a surprisingly rich and plump interior with countless seeds, each cushioned in juicy red flesh and resembling small, jewel-like berries.

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Pomegranate Firming Serum is a precious elixir for skin beyond the age of 40. The light gel acts quickly to boost skin’s moisture, while vitamin-rich pomegranate juice firms the skin, reducing wrinkles and providing a perfect cell-renewing preparation for Firming Day or Night Cream - Pomegranate .


Antioxidant, protects the skin from free radicals. Intensively moisturising, activates cell renewal, tightens, strengthens and reduces wrinkles.


Increase in skin moisture*

*Tested after 30 mins

Reduced wrinkles*

*Tested after 28 days


Natural cosmetics are not always natural cosmetics. NATRUE is the first internationally recognised quality seal for organic and natural cosmetics and thus creates clarity in the label ‘jungle’. Any products featuring the label of NATRUE guarantee the highest standards.



Products that are marked as vegan don’t contain any raw materials derived from animals.

All Weleda cosmetic products and foods are suitable for vegetarians abstaining from meat and fish.



Punica Granatum Fruit Juice

Punica Granatum Fruit Juice

The pomegranate juice obtained from the fruit of the same name with its intense red colour contains flavonoids, vitamins and mineral substances. Pomegranate juice has an astringent and toning effect.

Aloe Vera

Aloe Barbadensis Leaf Juice
Aloe Vera contains single and multiple sugars as well as vitamins and proteins in the water storage tissue of its leaves. The Aloe Vera gel builds a cooling and protective mucus layer on the skin, which provides and retains moisture. It is used in products for the care of blemished, upset or dry skin.

Synthetic preservatives, fragrances, colourants, free of raw materials derived from mineral oil

How to use

How to use

Image of Facial Care - Pomegranate
Image of Facial Care - Pomegranate

Apply thinly to face, neck and decolletage every morning and evening after cleansing and toning and before applying Pomegranate Firming Day Cream or Pomegranate Firming Night Cream. Avoid the eye area.

Customer reviews (3)

Customer reviews (3)

Toning and moisturising

Lovely soft fragrance and effective moisturising barrier against winter winds

Fav Weleda product

I love Weleda products (and its philosophy and its gorgeous herb farm in the Hawke's Bay) and it's hard to pick a favourite product. But if I had to, it would be this. I've been using it for two or  ... three years now. I used various natural/organic skin care brands for decades and nothing I used before compares to this. It's immediate; when I use it at night, it's obvious when I look in the mirror in the morning. The moisturisers in this range are also excellent but when I've run out of serum to use with them, I can see and feel the difference. I am really sold on Weleda, I really trust its products.