LZ: Human beings have an inner affinity for natural fragrances because they share the same roots in living nature. During the course of our lives, we have various experiences with fragrances and associate them, often unconsciously, with memories and emotions.
Synthetic substances can also engender such associations. However, natural fragrances are more manifold and complex, and thanks to our personal affinity with them, they strike a deeper chord within us on an emotional level and have a holistic appeal. Take for instance the alluring fragrance of a loved one, or the uplifting scent of a forest. Natural fragrances are not just dead matter; these substances carry the essentials of the plants in them.