Wild Rose  


Fair trade wild rose

Due to the success of the Wild Rose Facial & Body Care preparations over the past years, Weleda has become the world’s largest purchaser of Rosa Damescena and Centifolia roses, harvesting more than 400,000,000 roses annually. In order to secure the annual needs of roses in a sustainable way, Weleda has developed a fair trade project with the local farmers and residents of the Turkish village, Senir.

Several years ago, Weleda began by helping these communities convert their land into organic cultivation. Since this time, 120 farmers have enhanced their farms according to organic standards. Weleda continues to provide educational, ecological and social support, offering this local community a secure living, while protecting their land and water for a sustainable future.


cultivation location
“Valley of Roses,” Isparta, Turkey

time of harvest
March – mid-June

cultivation quality
organic